A website for a new business
Which pages a new business needs
Three to six pages is almost always enough. More pages do not bring more customers if the basics are unclear, and for a new business a large site is mostly weight to maintain.
The practical structure:
- Home. Says within five seconds what you do, who for, and how to get in touch.
- Services. One page is enough to start. If you have several genuinely different services, split them into their own pages later — that is better for search visibility too.
- About or references. A new company has no references yet, so say who you are and where your experience comes from instead. A face and a name build trust when there is no track record.
- Contact. Phone, email, business ID, service area and a form. Do not hide contact details behind a form.
- Privacy policy and cookie settings. These are legally required from launch, not something to add later.
Add a blog only when you have time to write for it regularly. Three articles from a year ago look worse than no blog at all.
What the pages must say so a customer gets in touch
Most new business websites fail for the same reason: they talk about the company rather than the customer's problem.
A visitor is looking for answers to three questions, and looking fast:
- Do you do what I need? Use the customer's words. If they are searching for "electrical installation", do not write "electrotechnical total solutions".
- Can I trust you? A face, a name, a business ID, a service area, any certifications. For a new company honesty works better than exaggeration — "started in 2026, after 12 years in the trade" is stronger than "leading provider".
- What should I do next? One clear call to action per page. Two competing buttons halve the effect of both.
Publish prices, even as a range. "Request a quote" with no indication of the price level loses more enquiries than a high price does.
DIY or professional?
Both are valid, and the choice depends more on your time than your money.
Do it yourself if the budget is genuinely tight, the site is simple and you have a few days. Today's tools are good enough for a tidy result. Expect 20 to 40 hours the first time, and expect the technical basics — speed, search fundamentals, cookie consent — to end up half-finished.
Buy it if your time is better spent on billable work, if the site is part of how you sell, or if you need the domain, email, analytics and search basics handled together. The arithmetic is simple: if your own hour is worth 60 euros and the site takes you 30 hours, you have spent 1,800 euros of your own time.
There is a third option: have a professional build the structure and the design, then update the content yourself. For a new business that is often the most sensible split.
What a website costs for a new business
In Finland prices land roughly like this:
- Do it yourself: 0–300 euros a year for tools and the domain, plus your own time.
- A simple professional site (3–6 pages): roughly 950–3,000 euros.
- A larger site with custom functionality: 3,000–8,000 euros.
- Maintenance: roughly 20–80 euros a month covering updates, backups and small changes.
Ask two things of any quote: what producing the content costs, and who owns the result. Content work is the most common hidden cost, and ownership is the most common dispute. Full breakdown: [website pricing](/verkkosivut-hinta).
The most common mistakes on a first website
- The site talks about the company, not the customer's problem. The most common and most expensive mistake.
- No visible contact details. The phone number should not need hunting for.
- The site does not work properly on a phone. Most visitors arrive on mobile.
- Too many pages too early. Five good pages beat fifteen unfinished ones.
- Stock photos everywhere. A real photo of you and your work convinces more than smiling office models.
- No analytics. Without visitor tracking you do not know what works, so you cannot improve anything.
- The site never ships. A published site at 90 percent earns more than a perfect one that never launches.
Read also
- [verkkosivujen hinnoittelun täysi erittely](/verkkosivut-hinta)
- [miten rakennamme verkkosivut](/verkkosivut)
- [verkkokaupan perustaminen, jos myyt tuotteita verkossa](/verkkokauppa)
Keep the first site small, honest and finished. Five clear pages that answer what you do, who for and what happens next will out-earn a large site that never quite launches. See the full package: [digital presence for a new business from one partner](/aloittavalle-yritykselle).
Book a free call
If you want the site, domain, email and search basics handled together and in the right order, [book a free call](/yhteystiedot) and we will go through your situation in 30 minutes.
Frequently asked questions
Frequently asked questions
How many pages should a new business website have?
Three to six is almost always enough: home, services, about or references, contact, plus the privacy policy and cookie settings. Adding pages does not add enquiries if the core message is unclear. Split services into separate pages only once you have several genuinely different ones — at that point it helps search visibility too.
Should I build the website myself or hire a professional?
The arithmetic decides it. A first DIY site typically takes 20 to 40 hours. If your own hour is worth 60 euros, that is 1,200 to 2,400 euros of your time — roughly what a simple professional site costs. Build it yourself if the budget is genuinely tight and you have the time. Buy it if your hours are better spent on billable work. A middle path often works best: a professional builds the structure, you update the content.
Should prices be published on the website?
Yes, at least as a range or an example. A bare request-a-quote button with no indication of the price level loses more enquiries than a high price does: the visitor assumes the worst and moves to a competitor who tells them. A range also filters out enquiries with clearly mismatched budgets, which saves time on both sides.
Published · Updated · Kaspar Eevald
Bluefour – Helsinki digital agency | hello@bluefour.fi | +358 45 850 4236